Advanced: Proof of Play (or Playback report)

OptiSigns offers Proof-of-play Reports in Pro and higher plans, enabling content playback tracking. Screens report starting and ending timestamps for each asset played, while Asset and Screen Tags facilitate detailed aggregated reports.

Feature summary:

  • Track the starting, and ending timestamp of each asset played
  • Data can be collected in real-time or by upload interval (useful for cases where you have devices with limited internet, and only do a "drive-by" once a week/month to collect data)
  • Slide & dice report in your admin portal: https://app.optisigns.com/app/playbackReport
  • Reports can be filtered, saved, and scheduled to email to any email addresses 
  • Raw data can be exported for your custom reporting

Here's an example of how the Playback Report looks:


Here are the high-level steps to set up and use the Proof of Play report.

  1. Setup: Enable Proof of Play feature on your account
  2. Setup: (Optional) Setting Tags to your Screens and assets (This is not required, but will help you filter for your data)
  3. Using Report: Slide  and dice your data
  4. Using Report: Save and schedule reports to be emailed out (future release)
  5. Export Data: Schedule data export  and download data

Let's jump in and get started:

1. Setup: Enable Proof of Play feature on your account:

You must be on the Pro or Enterprise plan to access this feature. If you're interested and not on one of these plans, please contact support@optisigns.com

Once you are on the Pro or Enterprise plan:

Go to Account Settings → Proof of Play

And check "Enable Playback Reports"

By default, screens will update data in real time as assets are played.
If the internet is disconnected, data will be saved locally and will be synced to the server automatically when the device comes back online.

If for some reason, you don't want real-time data (i.e. to reduce network usage during day time, or if you do "drive-by" data collection once in a while). You can uncheck the Real-time option and select an upload interval of your choice.

Once enabled, within a few minutes, all of your screens will start sending back proof-of-play data.

You can now go to the Analytics tab to view the report.

2. Setup: (Optional) Setting Tags to your Screens, Assets

This step is optional, but it's usually useful for you to set tags for your screens and assets it will make reporting, and grouping data later on easier.

You can change, and update your tags at any time and use them right away in reports, and data export.
If you change, and update tags; data reports that are already exported will not have the changes, but you can re-run the report, and data export to include the new tagging changes.

3. Using Report: Slide and dice your data

Go to the Analytics tab to view and analyze your report.

Select Date Range & Filtering Data:

By default, the report is run for the last 7 days for all of your data.

You can filter by clicking the Filter button and setting the date range.
You can also select Assets or Screen Tags you want to filter for.

Once the report is run, you can also use the Search box to filter for data.
For example, below we look at all the assets names containing "food"

Add more fields/columns to the report:

Export Report

You can export reports to CSV, Excel, or PDF.

Save & Open Report:

You can save the report variant (i.e. Filter for last Month, for certain Advertiser's assets), and then quickly re-run these reports later.

4. Using Report: Save and schedule reports to be emailed out

You can also Save and schedule reports to be emailed out at Daily, Weekly, or Monthly intervals and at a certain time. This is useful if you have many advertisers that you need to send reports to regularly.

5. Export Data: Schedule data export and download data

You can configure OptiSigns to regularly export your raw data for 

Here's how a data export looks like:

Summary:

OptiSigns' Proof of Play or Playback Report gives you real-time insight into the playback of your assets on screens. You have the flexibility to slice and dice the data in your Portal or schedule raw data export for your analysis.

You can also schedule reports to be automatically sent to your emails.

 

If you have any questions or need further support, please feel free to reach out to our support team at support@optisigns.com