How to use Live TV with Ads App

Live TV with Ads (Pro or above plan) lets you overlay ads on ongoing live TV, turning spaces like Sports Bars and Waiting Rooms into revenue-generating assets. Localized, relevant ads boost sales.

Before we get started, a few points on how to best use these types of pop-in ads:

  • Make your ads visible, but obstructive. While you can place the ads anywhere, it's better to place them in the corners (bottom right, top left, etc.) instead of the middle of the screen.
  • Make the ads jiggle, this will capture much more attention (see how below).
  • Make time-based, localized ads (i.e. $2 off beers in the next 30 minutes) which will create a sense of urgency and proven to have better conversion.
  • Place it on a TV program that people actively watching (Sports is a great example).

How to use Live TV with Ads app:

What do you need to set this up:

  • Hardware: player, TV Capture device: ~$400-$500
  • Software: OptiSigns Pro plan
  • Your own TV Set-top solution

First, set up your Live TV with OptiSigns. You can follow this guide.

Next, create a Live TV with an Ads app.

Go to https://app.optisigns.com/

Log in and click File/Assets

Click Apps

Find Live TV with Ads app and click on it

Set up configuration for your Live TV with Ads app:

  • Name: Name of your Asset, this is the name of the wall in your asset list. It will not be displayed on your screens.
  • Ads Playlist: If you have more than 1 ad, you can make a playlist as your ads collection.
  • Ads Interval: How often the ads should be played. It's a good idea to have the Ads not show up constantly, but pop in every few minutes.
  • Resolution: Resolution of your TV playback. Recommended to leave it at 1920x1080 (even if you have 4K TV as 4K Live TV capture is complex)
  • Position: Where the ads will be played (Bottom Right, Top Left, etc.) or you can customize your own
  • Ad Size: How large the ads should be on your screen
  • Scale Ad: If the ad does not fit in your ad frame. i.e. your ad frame ratio is 16:9 and your ad is 9:9, what should the player do: Nothing, Fit, Zoom, or Stretch?
  • Play for: How long the Ad should be played on the screen (This setting determines how long the ads will be played, not the Playlist duration)
  • Rest for: To avoid constant ads playing, you can set this value so there will guarantee rest time between ads
  • Animation: Select how you want the ad to be animated. This will help to grab attention. Good effects are Tada, Jello, Wobble, Swing, and Rubber Band. You can select Random to randomize animation effects.
  • Ad Background: Background of the ad zone if your ad image has a transparent background. The default is transparent and recommended to leave it as transparent.

Click Save.

You can Preview to see how the ads roll in.
Live TV only shows up if you have Live TV capture set up

That's all! Congratulation!

You have created your Live TV with the Ads app.
You can assign it to your screens now and start promoting your business and increasing your sales!

 

If you have any additional questions, concerns, or any feedback about OptiSigns, feel free to reach out to our support team at support@optisigns.com