OptiSigns AI Camera - FAQs

What is OptiSigns AI Camera app?

OptiSigns AI Camera app that allows you to use any camera, plug into the device playing OptiSigns Digital Signage player to:

  1. Detect and collect data about passing by foot traffic to analyze impressions and exposure of your Digital Sign
  2. Responsively display different content based on the demographic of viewers standing in front of your screens

How can I use it?

You can follow the quick start guide here.

What can OptiSigns AI Detect?

OptiSigns AI can detect:

  • Person
  • Face
  • Gender: Male, Female
  • Age: Child, Young Adult, Adult, Senior Adult (future feature)

What data OptiSigns collect? Is it GDPR Compliant?

OptiSigns use facial detection (not recognition) technology, and only collect anonymous data:

  • Is a Person detected
  • Is a Face detected
  • Is a person's gender Male or Female
  • What age group does this person belong to: Child, Young Adult, Adult, Senior Adult

This data is anonymous and not personally identifiable.
All images are processed locally on devices, on the fly.
OptiSigns does not store images or facial IDs on our servers.
Images are also not stored locally on devices.

Customers can store images, and face IDs, however, this feature will need to be activated separately, and customers will be required to stay in compliance with local laws and regulations.

How accurate is the detection?

OptiSigns AI is optimized for real-time detection performance, not accuracy.
In general, you can expect 80+% accuracy in detection.

What is required to run OptiSigns AI Camera app? 

You will need:

  • Subscribe to the Engage plan
  • Windows, Linux, and Android device
  • A Camera connected to your device (any USB Camera like Logitech C270 would work)
  • Set up: OptiSigns Digital Signage Player on the device
  • Set up: OptiSigns AI Detection app on the device (If you are using an Android OS device, you don't need to install the OptiSigns AI Detection app)

Minimum System Requirement:

CPU: Intel Core i3 - 2Ghz
Windows 10 or major distribution Linux such as Debian, Ubuntu

Recommended System Requirement:

CPU: Intel Core i5 - 2.1Ghz
Windows 10 or major distribution Linux such as Debian, Ubuntu

How much does OptiSigns AI camera cost?

AI Camera app is included in the Engage subscription plan ($30/mo/screen).


If you have any additional questions, concerns, or feedback about OptiSigns, feel free to contact our support team at support@optisigns.com