What is OptiSigns Audience Intelligence?
OptiSigns AI Camera is an app that allows you to use any camera/webcam plugged into a device running the OptiSigns Digital Signage app to:
- Detect and collect data about passing by foot traffic to analyze impressions and exposure of your digital sign
- Responsively display different content based on the demographic of viewers standing in front of your screens.
How can I use OptiSigns AI Camera?
OptiSigns AI Camera can be used for:
- Dynamic Content Adaptation - Change what content displays based on the detected gender of the person in front of your sign
- Data Collection and Analysis - Gather demographic data in real time based on people looking at your sign
To set up the OptiSigns AI Camera, follow the quick start guide here.
What can OptiSigns AI Camera detect?
OptiSigns AI Camera detects:
- Persons
- Faces
- Gender: Male, Female
- Age: Child, Young Adult, Adult, Senior Adult (future feature)
What data does OptiSigns collect? Is it GDPR and SOCII Compliant?
OptiSigns use facial detection (not recognition) technology, and only collects the following anonymous data:
- Person detected
- Face detected
- Person's gender
- Person's age group
This data is:
- Anonymous and not personally identifiable
- Processed on the fly on the local device
OptiSigns does not store images or facial identification information on our servers, or locally on the device through the OptiSigns Digital Signage app. The ONLY stored data points are the four points above, which can be accessed through the AI Analytics tab in the OptiSigns web portal.
Therefore, OptiSigns is GDPR and SOCII compliant.
However: customers can store images and facial IDs through the use of third-party software via their webcam. This is done completely outside of OptiSigns and would require compliance with local laws and regulations.
How accurate is the detection?
OptiSigns AI is optimized for real-time detection, not accuracy.
In general, expect 80+% accuracy in detection.
What is required to run OptiSigns Audience Intelligence?
To run Audience Intelligence, you’ll need:
- An Engage subscription or higher
- An External USB Camera, such as the Logitech C270 webcam, or a built-in camera
- A Windows, Linux, Raspberry Pi, or Android device
- To set up OptiSigns Digital Signage on the device
- A configured AI Camera application
- The AI Detection Program running on your device
In order to upgrade your plan to Engage, click here.
To configure the AI Camera application, follow this guide.
For the AI Detection program:
- For Windows: Download and run the optisigns-ai-detection.exe program. The AI Camera WILL NOT run without this download.
- For Linux, Raspberry Pi, and Android: The AI Detection program is downloaded automatically
How much does OptiSigns Audience Intelligence cost?
The Audience Intelligence feature is part of our Engage subscription plan, which costs $30/month per screen.